SEO Analyst

Company Description EgoTECHworld is a technology-focused organization that supports clients and learners with modern IT solutions and resources. The company offers access to cutting-edge tools, practical industry experience, and opportunities to work with evolving technologies. Team members contribute to insightful tech content that helps audiences stay informed and competitive. EgoTECHworld values innovation, learning, and collaboration, creating an environment where professionals can grow their skills and impact. The organization is committed to being a trusted partner for both businesses and individuals navigating the tech landscape. Role Description The Search Engine Optimization Analyst is a full-time, remote role responsible for improving the visibility and performance of EgoTECHworld’s digital properties. Day-to-day tasks include conducting keyword research, optimizing on-page elements such as meta tags and content structure, analyzing website performance, and identifying opportunities to increase organic traffic. The role also involves developing and executing link-building strategies, collaborating with content and marketing teams to align SEO efforts with broader campaigns, and monitoring key metrics through web analytics tools. The analyst regularly prepares performance reports, recommends data-driven improvements, and stays current with SEO best practices and search engine algorithm updates. Qualifications Demonstrated ability to perform Keyword Research and apply On-Page SEO techniques to optimize website content and structure. Experience with Link Building strategies to enhance domain authority and improve search rankings. Proficiency in Web Analytics tools (e.g., Google Analytics, Search Console) to track, measure, and interpret SEO performance. Understanding of Marketing principles and how SEO integrates with broader digital marketing campaigns. Strong analytical and problem-solving skills, with the ability to translate data into actionable insights. Effective written and verbal communication skills, and the ability to collaborate with cross-functional teams in a remote environment. Familiarity with SEO tools (e.g., Ahrefs, SEMrush, Moz) and basic HTML/CSS for technical optimizations is beneficial. Bachelor’s degree in Marketing, Communications, Information Technology, or a related field, or equivalent practical experience.