AdSense Program Policies: The Core Requirements
Google is very strict about the quality of websites in its network. To be eligible, you must meet these criteria:
- You must be over 18 years old.
- You must own and control your website.
- Your site must have unique and interesting content. Google will reject sites with scraped, spun, or low-effort content. Your content must provide value to the user.
- Your site must have clear navigation. A user-friendly menu and site structure are essential.
- You must have key pages: Ensure you have an "About Us," "Contact Us," and a "Privacy Policy" page. This builds trust with both users and Google.
- Your site must not feature prohibited content. This includes adult content, copyrighted material, promotion of illegal activities, etc.
The Importance of High-Quality Content
Content is the single most important factor for AdSense success. "High-quality" means:
- Originality: The content is yours and not copied from elsewhere.
- Value: It solves a problem, answers a question, or entertains the reader.
- Engagement: Users spend time on your page, indicating that the content is useful.
- Sufficient Quantity: While there's no magic number, aim for at least 20-30 high-quality articles or pages before applying. This shows Google you are serious about your site.
Pro Tip: Before applying, perform a "friend test." Ask a friend to navigate your site. Can they easily find what they're looking for? Do they find the content interesting? If not, you have more work to do.